This poster for the Lethbridge Queer Arts Festival was not only to provide information, but a recognizable logo to brand the event. The Pronghorn was chosen due to it’s immediate recognition linked to Southern Alberta’s biome.

This poster for the Lethbridge Queer Arts Festival was not only to provide information, but a recognizable logo to brand the event. The Pronghorn was chosen due to it’s immediate recognition linked to Southern Alberta’s biome.